Case Study

MSPs Must Alter Their Cybersecurity Marketing Strategy

Cyber Attacks are rapidly increasing in number and sophistication. This is major trouble when it comes to being focused and remaining relevant and profitable. Therefore, it is very important to have a well-defined security product with a reliable go-to-market strategy (GTM). Without each other’s help, your success in marketing, sales, implementation, and delivery of cybersecurity services will not be so ideal.

An Offering that aligns well with customers’ level of cyber Resilience

Cybersecurity helps build a great and strong GTM strategy, it is not a “one size fits all” kind of strategy. Each client is different, some use remote labor to operate, while others use large amounts of highly sensitive data, while others cannot withstand the financial impact of public data breaches. Therefore, you need to first understand the current state of the customer’s ability to adequately defend, prevent, detect, and respond to modern cyber threats, and then focus on how cybersecurity is important to them.

Cyber Flexibility and the Small to Medium-sized Business

SMBs who believe that they will never encounter or witness a cyberattack must understand that the stats suggest the opposite. Surprisingly, most SMEs are not only not ready yet, but they know they are not ready yet. According to industry research, 73% of small and medium-sized enterprises call themselves “network innovators”.

Essentially, your customers don’t know what they are doing, but they do. The good news is that online pain customers feel has a great impact on them, and they are prepared to spend money to solve the problem. Nearly half of SMEs with less than 50 employees and nearly two-thirds of SMEs with 50 to 250 employees plan to increase cybersecurity spending in the next 12 months. Also, nearly one-third of SMEs have allocated budgets for consulting and third-party services and/or outsourcing security.

Employ a Layered Security Strategy 

Treat the customer’s security needs as layers. Every layer involved must represent a particular aspect of a cyberattack, one that needs to be handled in an altogether different manner from others, and it must be witnessed as an opportunity to protect this part of the environment. Here’s how you can do it. This is a method that showcases and divides the customer’s environment into seven levels:

  • Periphery-Think of it as the logical “edge” of the customer network, where potentially malicious data may enter or exit. Network equipment, network connection points, email and network traffic all represent areas that may need protection.
  • Users-Employees play a role in interacting with potentially malicious content; they are either unknowing victims or have played a role in preventing attacks. Therefore, it is necessary to pay attention to users in the provisioning strategy.
  • Endpoints – consider corporate and personal devices, laptops, tablets, servers, and mobile phones; each endpoint needs to be protected.
  • Identity-to ensures that the person using the voucher is the owner of the voucher, which is another way to ensure the safety of the customer.
  • Privilege – Limiting elevated access to corporate resources helps reduce the threat surface.

Single Point of Contact is one of the largest comprehensive White Label Managed Security Service Providers in North America. Our White Label Platform is a scalable and flexible solution which allows IT service firms to deliver managed IT services without all the overhead it takes to build and manage an internal team. We’re qualified to assist with all phases of IT management, security/compliance monitoring, cloud solutions, procurement services and complex projects. To learn more about how our services can benefit your organization, don’t hesitate to contact us any time.

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