How A White Label Partner Can Help IT Firms Win More 24×7 Opportunities In 2023

The demand for Information technology services in the US is to reach $440.20 billion in 2023. IT outsourcing is the markets largest segment with a projected market volume of $156.20 billion in 2023. Revenue between 2023-2027 is expected to grow by 6.25%.

That is a lot of opportunity for the IT service industry. Now, what is an IT service firm to do when they bite off more than they can chew, or they are looking at a large opportunity and consider walking away.

This is where a white label partner can step in to augment what you deliver today.

What can a white label partner offer your IT service firm. Let’s count the ways.

The 24×7 White Label Help Desk

A while label partner has an established platform that provides a complete tech stack so small IT firms are no longer investing in tools to support their clients. With multi-tenant software, a white label partner and the IT service firm can review multiple client networks with a few simple clicks.

Ticketing is critical to the success. This allows clients to open tickets and communicate with the help desk on what problems they are encountering. This should all be tied in with documentation.

ITGlue is a popular choice for many IT service firms, but this documentation tool is ideal in keeping track of network maps, passwords, contracts, but most important, it has critical information on how to support the client.

RMM is a requirement if you plan to keep a clients network in excellent condition. Automating patch management is critical to plugging security gaps, standardizing where information is stored, policies and settings used across your client base. We are just scratching the surface, but an RMM is a must.

The 24×7 White Label Managed IT Services

If your IT firm is stuck on break/fix and you are considering transitioning to a managed IT service model, but you lack the experience to implement managed IT services. Do not hesitate because white label partners can help in this area. Managed IT services is becoming more popular for several reasons. Let’s count the ways.

Predictable fixed costs is music to any CEO running a small or mid-size business. If you’re a break/fix business, how can you determine what to charge a business whose network consists of computers, cloud services, servers, and network devices. It’s a tricky game, but white label partners have all the numbers figured out, so you don’t have to guess. A fixed cost model is not only attractive, but it helps businesses take all the guess work out of computing how many hours you worked and cross reference the invoice. That is so 1999.

Value…is the name of the game. How does managed IT services provide value? Managed IT service providers deliver a pro-active model that translates to preventative maintenance. Businesses do not want to have down time and they do not want their employees on tech support calls. You should always position your firm to solving a businesses problem which is usually with them being unhappy with their tech support resource. Your position is now about preventing problems from happening.

Bundled packages is becoming more and more popular. Imagine writing one check to one company for all your services, your RMM, SIEM, Office 365, EDR, XDR, MDM, SaaS business products, etc. Businesses today want to simplify their accounting. They are not in the business of tracking inventory of licenses or when they expire. That is the responsibility of the IT partner. Start offering bundled packages.

A white label managed IT service partner can be that single resource for all your requirements.

The 24×7 White Label SOC Services

I see more and more IT firms implementing a SOC offering because of the demand and the constant threat of a cyberattack. Cybersecurity spend for 2023 is supposed to exceed $188 billion. 69% of MSPs report their clients have huge challenges when it comes to compliance. Lots to consider when it comes to a SOC. Which tools should you invest in, what certifications do you need. How many more people do you need to hire for the swing and graveyard shift. Yep, your firm is now required to provide service level agreements 24×7. The overhead to deliver that 24×7 support could be crippling, but should it? Build or outsource?

This is what a white label SOC partner can offer your IT firm.

24×7 certified administrators who are reviewing alerts, investigating potential breaches, and remediating threats around the clock. Hackers do not operate during business hours, they are a threat 24×7 so your team has to be on alert around the clock.

Enterprise security stack is included on all white label platforms. These are proven and tested tools to prevent hackers from taking over a network. Its not only your clients’ reputation that is on the line, but your firms reputation is also. Your MSP oversees the network, security should be at the top of your list.

Guaranteed response is a critical component when selling a SOC solution. Your agreement should clearly state that when a problem or a security breach occurs, your team guarantees to begin investigating and remediating the threat. Do not mistake response and resolution. Time to resolution should never be guaranteed. You can make response guarantees and keep operational expenses to a minimum when you rely on a white label SOC partner.


Differentiate your MSP from the others in your area. SOC service is in demand and the way the world is going, the constant threat of an attack is imminent.

Single Point of Contact is a White Label Managed Security Service Provider that provides a wide range of cybersecurity technologies and services. Our job is to keep your clients’ networks safe and secure by implementing a proactive security strategy and having team members in place who will begin investigating potential security threats within minutes. With regular security monitoring and protection against cyber-attacks, we seek to help your clients attain peace of mind. Contact us today to discover more about how we can help protect your network from cyber-attacks.

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