The foundation of any successful website is the Search Engine Optimization (SEO) strategy the website owner has in place. SEO is intimidating for some people, but the truth is it’s not that difficult and many people over-complicate it. When you work with our marketing partners, you can cover all bases to ensure you’re generating the right content with relevant keywords, while also ensuring the website is functioning properly. Here are five organic SEO tips to help you improve the visibility of your website.
Research Appropriate Keywords
Knowing what your customers will be searching for online is the best way to narrow down your most popular keywords for SEO purposes. Once you have some basic terms, your web developer can determine how often those keywords are searched for so you can make any adjustments as needed. The idea is to include the most popular keywords naturally throughout your website so it will show up as high as possible in the search engine rankings.
Generate Relevant Content With Keywords
Creating relevant content and incorporating your selected keywords into the content will boost your SEO score as well. Again, think about what your target customer base would want to read about and write short articles directed to them. When your website consistently answers questions or solves a need customers have, it will be seen as a valuable resource and Google will take notice.
Boost Website Speed And Mobile-Friendliness
Speed, security and versatility are three components often overlooked in a website. The web development firm you have in place for your website can ensure it’s always up and available for your customers. If your website takes more than a couple of seconds to load, there’s a good chance the consumer will leave the page. Working with a web development firm is important in this regard since it’s likely a simple fix to reduce lag times. Also, with a large number of consumers primarily searching on mobile devices, having a mobile-friendly website is imperative to help your SEO score.
Backlinks Improve Your SEO Ranking
Backlinks improve your SEO ranking more than you would think. Google considers backlinks when they rank websites, but they also want to see legitimate links that are useful for consumers. There are many different strategies for incorporating backlinks, so check with your SEO expert to get some ideas best suited for your website.
Evaluate, Analyze And Adjust
You’re never done optimizing your website for organic SEO or PPC. The relevant keywords you selected at the beginning may not be as relevant a year or two later. The key to any successful website is evaluating, analyzing and always being open to making adjustments in your strategies. Take a close look at your website traffic patterns, conversions and SEO rankings to see what needs to be adjusted.
Single Point of Contact’s lead generation partners are a critical component to our online success. Their goal is to help their clients ensure their website is fully functional and operational so they can maximize their sales, while minimizing downtime. A quality website requires full-time monitoring, so give us a call and we will get you in touch with our parters. We would also be happy to share what has worked and what has not. There are many marketing firms that promise the world, but only a few can deliver.
